PRIVACY POLICY

Introduction

Taekwondo ON ("we," "our," or "us") is committed to protecting your privacy in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Canada. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.

This policy applies to all personal information collected by Taekwondo ON, including information collected at our locations in Calgary, Alberta: Redstone (Red Embers) and Savanna.

Information We Collect

We collect personal information that you voluntarily provide to us when you:

• Register for trial classes or programs
• Contact us through our website forms
• Submit information through online advertising platforms such as Google Ads lead forms, Meta (Facebook, Instagram, Threads) lead forms, or other advertising and lead generation tools
• Subscribe to our newsletter or promotional communications
• Interact with our social media accounts or advertisements

The types of personal information we may collect include:

• Name
• Email address
• Phone number
• Any other information you choose to provide

How We Use Your Information

We use the information we collect to:

• Contact you regarding trial classes, promotions, and program information
• Respond to your inquiries and provide customer support
• Send you newsletters and marketing communications (with your consent)
• Use your information for advertising and marketing purposes, including through online advertising platforms such as Google Ads and Meta Platforms, Inc. (Facebook, Instagram, Threads)
• Improve our services and website experience
• Comply with legal obligations

Advertising & Social Media Platforms

We may use advertising and lead generation tools provided by third-party platforms such as Google Ads and Meta Platforms, Inc. (including Facebook, Instagram, and Threads) to promote our programs and collect inquiries.

When you submit your information through advertisements or lead forms on these platforms (including Google Ads lead forms, Facebook Lead Ads, Instagram Lead Ads, or Threads lead forms), your information may be collected directly by the platform and shared with Taekwondo ON in accordance with their privacy policies.

We use this information solely to respond to inquiries, provide trial class information, and communicate relevant program details. We do not use this information for any purpose other than what is described in this Privacy Policy.

Analytics and Tracking Technologies

We may use analytics and tracking tools such as Google Analytics and Meta advertising tools (including Meta Pixel and conversion tracking) to understand how users interact with our website and advertisements.

These tools may collect information such as device type, browser, IP address, pages visited, time spent on pages, and interactions with our ads. This data is used in aggregate form for marketing performance analysis, website optimization, and to improve user experience.

You may disable cookies through your browser settings, though this may affect your ability to use certain features of our website. For more information about how Google uses data, visit Google's Privacy Policy. For information about Meta's data practices, visit Meta's Privacy Policy.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. Your information will only be used for internal communication purposes and will not be shared with external parties except in the following circumstances:

• When required by law, court order, or legal process
• To protect our rights, property, or safety, or that of our students, staff, or the public
• With your explicit consent
• In connection with a business transaction (such as a merger or acquisition), provided that the receiving party agrees to protect the information in accordance with this Privacy Policy
• With service providers who assist us in operating our business (such as email service providers, advertising platforms including Google Ads and Meta Platforms, Inc.), provided they are bound by confidentiality agreements and only use the information for the purposes we specify

When you submit information through advertising platforms such as Google Ads or Meta (Facebook, Instagram, Threads), your information is collected and processed by these platforms in accordance with their respective privacy policies before being shared with us.

Consent

By providing your personal information to us, including through online advertising platforms such as Google Ads lead forms or Meta (Facebook, Instagram, Threads) lead forms, you consent to the collection, use, and disclosure of that information as described in this Privacy Policy.

We may collect personal information through online advertising platforms such as Google Ads and Meta Platforms, Inc. (including Facebook, Instagram, and Threads), and use this information to contact you regarding our programs, promotions, and trial classes.

You may withdraw your consent at any time by contacting us, subject to legal or contractual restrictions and reasonable notice. However, withdrawing consent may affect our ability to provide you with certain services.

For certain types of information, we may rely on implied consent where the purpose for collecting, using, or disclosing the information would be considered obvious and you voluntarily provide the information.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Rights Under Canadian Privacy Law

Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, you have the following rights:

• Right to Access: Request access to your personal information that we hold
• Right to Correction: Request correction of inaccurate, incomplete, or outdated information
• Right to Withdraw Consent: Withdraw your consent to the collection, use, or disclosure of your personal information at any time (subject to legal or contractual restrictions)
• Right to File a Complaint: File a complaint with the Privacy Commissioner of Canada if you believe we have not handled your personal information in accordance with PIPEDA
• Right to Opt-Out: Opt-out of marketing communications at any time by:
  • Using the unsubscribe link in our emails
  • Contacting us directly by phone or email
  • Requesting removal from our contact list after an inquiry

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, typically no longer than 24 months after the last interaction, unless a longer retention period is required by law or you have provided explicit consent for extended retention.

When personal information is no longer needed, we will securely destroy, delete, or anonymize it in accordance with our data retention policies and applicable legal requirements.

Location of Data Storage

Your personal information is primarily stored and processed in Canada. However, some third-party service providers (such as advertising platforms including Google Ads and Meta Platforms, Inc., as well as analytics and email service providers) may process data outside of Canada, including in the United States and other jurisdictions.

When we use these third-party services, we take reasonable steps to ensure that your information is protected in accordance with Canadian privacy laws. These service providers are contractually obligated to maintain appropriate safeguards for your personal information.

By using our services or submitting information through our advertising platforms, you acknowledge that your information may be transferred to and processed in jurisdictions outside of Canada, subject to the protections described in this Privacy Policy.

Children's Information

We do not knowingly collect personal information directly from children under the age of 13 without parental or guardian consent. All registrations and inquiries are intended to be submitted by parents or legal guardians.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately. We will take steps to delete such information from our records.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.